According to PMA Marketing Research, drugstores gained some market share in terms of digital print volumes in the three months ending December 2007. In the fourth quarter of 2006 drugstores held a respectable 27 percent of market share for digital prints and this number climbed to 30 percent in the most recent quarter. This may be a result of the fact that the typical drugstore customer would not necessarily fit the profile of the earliest digital camera adopters. As digital cameras became more mainstream and prices decreased, more people who were not as likely to obtain them in the beginning have now been purchasing digital cameras, thus raising print volumes for the drugstores.
  Discount/combination stores/hypermarkets as a whole slightly lost market share, falling from 28 percent to 27 percent, thus losing its place as the greatest shareholder and widening the gap between themselves and drugstores. Also losing market share this past quarter were warehouse clubs and camera stores/one-hour labs. Not surprisingly, internet firms gained some market share in the three months ending December 2007, when compared to the same period in 2006. Their share has increased from 21.7 to 24.9 percent. Supermarkets, electronic/video stores and other methods continue to hold a small fraction of market share.

Note: Numbers reflect U.S. market share