Digital camera penetration still increasing in Australia

JACKSON, Mich. – Through its cooperative relationship with Picture Imaging Council Australia (PICA) PMA – The Worldwide Community of Imaging Associations announces the release of Consumer Imaging in Australia 2010. The report is for retailers and manufacturers of imaging products to track demand for major product categories, make product design and merchandising decisions and identify segments and opportunities.

Highlights:

•  In Australia, 80 percent of households already own digital cameras.
• Camera phone adoption is in the advanced stages as well with 79 percent of households owning them, up from 42 percent in 2007.
• Fifty-five percent of households in Australia made prints from their digital camera images in 2010, down from 63 percent last year.

Report sections:

1. Digital cameras and accessories
2. Photo storage, printing and sharing
3. Social networking
4. Photo publishing
5. Camera phones and smart phones
6. Digital frames

Available from the marketing research area of the PMA website (www.pmai.org), the report is available to PMA members for free. Non-members may buy the report for $249. Media members can contact PMA for a copy of the report.

 About PMA – The Worldwide Community of Imaging Associations

As a professional trade association, PMA^® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.