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Digital camera penetration still increasing in Australia

JACKSON, Mich. – Through its cooperative relationship with Picture Imaging Council Australia (PICA) PMA – The Worldwide Community of Imaging Associations announces the release of Consumer Imaging in Australia 2010. The report is for retailers and manufacturers of imaging products to track demand for major product categories, make product design and merchandising decisions and identify segments and opportunities.

Highlights:

  •  In Australia, 80 percent of households already own digital cameras.
  • Camera phone adoption is in the advanced stages as well with 79 percent of households owning them, up from 42 percent in 2007.
  • Fifty-five percent of households in Australia made prints from their digital camera images in 2010, down from 63 percent last year.

Report sections:

  1. Digital cameras and accessories
  2. Photo storage, printing and sharing
  3. Social networking
  4. Photo publishing
  5. Camera phones and smart phones
  6. Digital frames

Available from the marketing research area of the PMA website (www.pmai.org), the report is available to PMA members for free. Non-members may buy the report for $249. Media members can contact PMA for a copy of the report.

 About PMA – The Worldwide Community of Imaging Associations

As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

PMA reports a slight decrease in consumer printing in March

JACKSON, Mich.PMA – The Worldwide Community of Imaging Association, reports the amount of digital printing remained essentially level for the month of March. According to PMA Marketing Research, the volume of prints made from digital-still camera images decreased by 2 percent compared to the same month the previous year. Printing volumes at retail minilabs and instant kiosks grew 5 percent and grew 18 percent, respectively. Online ordering fell 14 percent and home printing fell by 3 percent in March. “The opening of over 800 new drugstores in 2009 seems to be the main driver behind the continuous growth in the retail channel share and decline in the online channel share” said Dimitrios Delis, PMA Director of Marketing Research. With the absence of significant price changes at retail – see April 2010 Online Print Price Report – the home channel is maintaining its share. Statistics from the NPD Group Inc. showed overall camera sales were up 1.7 percent in March 2010. Overall demand for digital cameras also increased 1.7 percent in March.

The PMA Monthly Printing and Camera Trends Report, available exclusively to PMA members, provides timely insight into the printing and camera purchasing behaviors of consumers. PMA also translates the camera sales data from NPD Group into year-over-year trends on both a monthly and year-to-date basis.

Available from the marketing research area of the PMA website (www.pmai.org), the report is available for member download.

 About PMA – The Worldwide Community of Imaging Associations

As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

PMA announces the release of the Photo Industry 2010: Review and Forecast Report

U.S. Photo Industry 2010: Review and Forecast Report Reveals Untapped Potential for Growth

JACKSON, Mich.PMA – The Worldwide Community of Imaging Associations announces the availability of The U.S. Photo Industry 2010: Review and Forecast Report Premium Edition to provide photo retailers, online service firms and manufacturers with a key industry trends and assist them in long-term business planning. The Premium edition of the report includes extended forecasts through 2012 and provides a more in-depth look into each product category with pricing, channel shares, and product types. Visit the marketing research area of the PMA website to compare editions and see the differences between the basic and premium version of this report. The highlights of this report are:

  • Digital cameras are expected to reach 81 percent of U.S. households and the market value is expected to reach $5.2 billion in 2010. Consumers in the U.S. are expected to make 13.9 billion digital prints in 2010.
  • While social networks changed imaging for some, touch-screen smart phones and tablets will change imaging for all.
  • Growth in digital photo printing revenue is now driven by photo cards whose future success is rooted in the transition of stationery, greetings, and expressions products to on-demand platforms, already under way.
  • With more 8-by-10 inch prints made on home printers than through retail or online businesses, however, large-format photo printing demand and its most likely source – photo enthusiasts - remain largely unexploited by specialty photo businesses.
  • Finally, the success of touch-screen smart phones as picture taking devices points to a challenging future for ultra-compact cameras and camera demand overall, while their success as picture-sharing devices points to less attention on camera resolution by at least a segment of consumers.

Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to members. Non-members of PMA may buy the report for $99. The premium version is available for $249 for non-members and $149 for members. Media members can contact PMA for a copy of the report.

About PMA – The Worldwide Community of Imaging Associations

As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

PMA reports flat February consumer printing

JACKSON, Mich.PMA – The Worldwide Community of Imaging Association, reports the amount of digital printing remained essentially level for the month of February. According to PMA Marketing Research, the volume of prints made from digital-still camera images decreased by 1 percent compared to the same month the previous year. Printing volumes at retail minilabs and instant kiosks grew 8 percent and grew 11 percent, respectively. Online ordering fell 16 percent and home printing grew by 2 percent in February. “The opening of over 800 new drugstores in 2009 seems to be the main driver behind the continuous growth in the retail channel share and decline in the online channel share” said Dimitrios Delis, PMA Director of Marketing Research. With the absence of significant price changes at retail – see April 2010 Online Print Price Report – the home channel is maintaining its share. Statistics from the NPD Group Inc. showed overall camera sales dropped 14 percent in February 2010. Overall demand for digital cameras decreased 14.3 percent in February.

 The PMA Monthly Printing and Camera Trends Report, available exclusively to PMA members, provides timely insight into the printing and camera purchasing behaviors of consumers. PMA also translates the camera sales data from NPD Group into year-over-year trends on both a monthly and year-to-date basis. Available from the marketing research area of the PMA website (www.pmai.org), the report is available for member download.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

PMA Monthly Printing and Camera Trends Report – November

PMA Marketing Research, Jackson, Mich., has released the PMA Monthly Printing and Camera Trends Report covering highlights and overviews through November 2009. According to the report, the volume of prints made from digital-still camera images increased by 1 percent and home printing grew by 3 percent. Statistics from the NPD Group Inc. showed that overall demand for digital cameras increased 2 percent in November.  The PMA monthly printing and camera trends report, for the month of November, in PDF format, is available to members on the Marketing Research website.

2009 PMA U.S. Consumer Photo Buying Report

PMA provides insight with the release of the 2009 PMA U.S. Consumer Photo Buying Report
JACKSON, Mich.PMA – The Worldwide Community of Imaging Associations announces the availability of The 2009 U.S. Consumer Photo Buying Report providing retailers and photo labs with an overview of the photo industry. The report is designed to aid firms in business planning.
  The new PMA 2009 US Consumer Photo Buying Report is the best resource for marketing departments, public relations departments and research departments, of firms operating in the photo industry. The report presents trends in adoption of products and consumer behavior and is based on a survey mailed to a national balanced panel of households every January. In 2009 7,637 households gave responses to questions on:

Purchasing of New Cameras and Camcorders
Digital Camera Ownership
Purchasing and Use Digital Image Printing
Storage Custom Items Memory Cards
Photo-Quality Printers
Camera Phones 
 
  Digital camera penetration in the U.S. reached 73 percent in 2008. Sixty-one percent of digital camera owners made paper prints from their digital images. Thirty-three percent of U.S. households made or ordered photo publishing products in 2008. Camera phones were present in 58 percent of U.S. households in 2008, more than doubling since 2005. Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to members. Non-members of PMA may buy the report for $299. Media members can contact PMA for a copy of the report.
About PMA – The Worldwide Community of Imaging Associations 
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

The 2009 PMA Photo Book Report

The PMA Photo Book Report reveals results from the second annual DIMA Photo Book Showcase
JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of The 2009PMA Photo Book Report, providing businesses with an overview of the consumer photo book market. The report is designed to aid firms in business planning and product development. Details of the report include: 

    • The photo book market is expected to reach $340 million in 2009 compared to $326 million in 2008 
    • Marketing research section related to the photo book industry including types of books, purpose for making them and methods
     used to produce them. 
    • Ins and outs on binding a quality hardcover photo book including why retailers should consider these items, what goes into a
     hardcover book, and what retailers should look for in a high-quality product, explained by three experts in the publishing business.

The 2009 PMA Photo Book Report also displays the results of the second annual DIMA Photo Book Showcase, held at the PMA 09 International Convention and Trade Show March 3-5, 2009 in Las Vegas, Nev. This event is designed to allow attendees to compare various aspects of photo book production including user interface, templates and binding options, and overall quality. The four categories that were evaluated include Software, Covers & Paper, Binding, and Finished Books.

Available from the marketing research area of the PMA website (www.pmai.org), the report is free to members. Non-members of PMA may buy the report for $99. Media members can contact PMA for a copy of the report.

About PMA – The Worldwide Community of Imaging Associations As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

2009 PMA U.S. Custom Framing Report

The 2009 PMA U.S. Custom Framing Report reveals challenge in the custom framing market
JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of The 2009 PMA U.S. Custom Framing Report. The 2009 PMA U.S. Custom Framing Report provides businesses with an overview of the custom framing market. The report is designed to aid firms in business planning. The report measures the spending of U.S families and consumers on custom framing services. Locations where custom frames were made, uses for custom frames and previous purchasing patterns were also discussed in the report.

In January 2009, Synovate of Chicago, distributed the questionnaire, by mail, on a representative sample of 15,000 households. The questions were prepared by PMA Marketing Research. Consumers were questioned on the 12-month period through January 2009. Details of the report include: 

      • About 5.3 million households purchased custom frames in 2008
      • Craft stores held 45 percent of the channel share for custom-framing spending
      • The average cost per frame made was reported to be $188 in 2008

Available from the marketing research area of the PMA website (www.pmai.org), the report is free to members. Non-members of PMA may buy the report for $99. Media members can contact PMA for a copy of the report.

About PMA – The Worldwide Community of Imaging Associations As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

PMA Monthly Printing and Camera Trends Report – November

PMA Marketing Research, Jackson, Mich., has released the PMA Monthly Printing and Camera Trends Report covering highlights and overviews through November 2008. According to the report, the volume of prints made from digital-still camera images increased by 10 percent and home printing grew by 2 percent. Statistics from the NPD Group Inc. showed that overall demand for digital cameras decreased 16 percent in November. The PMA monthly printing and camera trends report, for the month of November, in PDF format, is available to members here.

Two-thirds of photographers work from home, according to 2008 PMA U.S. Professional Photographers Report

PMA, Jackson, Mich., announces the availability of the 2008 PMA U.S. Professional Photographers Report, providing professional photographers and studios with an idea of what is going on in the industry. According to the report, two-thirds of photographers surveyed work either full time or part time from their residence, and on average, each photographer specializes in 2.6 portrait types.   
  The report is derived from an email survey, distributed in August 2008 to 3,430 professional lab customers — part-time photographers and studio owners. The main objectives of the survey were to gather information about: products and output offered by photographers, methods for producing various products, factors that can boost profitability the most, and online ordering and copyright handling.
  The report is available from the Marketing Research area of the PMA website. The basic version, $99 for PMA members, includes an overview of the professional photography industry. Non-members of PMA may buy the basic version for $199.