PMA announces the release of the Photo Industry 2010: Review and Forecast Report
U.S. Photo Industry 2010: Review and Forecast Report Reveals Untapped Potential for Growth
JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of The U.S. Photo Industry 2010: Review and Forecast Report Premium Edition to provide photo retailers, online service firms and manufacturers with a key industry trends and assist them in long-term business planning. The Premium edition of the report includes extended forecasts through 2012 and provides a more in-depth look into each product category with pricing, channel shares, and product types. Visit the marketing research area of the PMA website to compare editions and see the differences between the basic and premium version of this report. The highlights of this report are:
- Digital cameras are expected to reach 81 percent of U.S. households and the market value is expected to reach $5.2 billion in 2010. Consumers in the U.S. are expected to make 13.9 billion digital prints in 2010.
- While social networks changed imaging for some, touch-screen smart phones and tablets will change imaging for all.
- Growth in digital photo printing revenue is now driven by photo cards whose future success is rooted in the transition of stationery, greetings, and expressions products to on-demand platforms, already under way.
- With more 8-by-10 inch prints made on home printers than through retail or online businesses, however, large-format photo printing demand and its most likely source – photo enthusiasts - remain largely unexploited by specialty photo businesses.
- Finally, the success of touch-screen smart phones as picture taking devices points to a challenging future for ultra-compact cameras and camera demand overall, while their success as picture-sharing devices points to less attention on camera resolution by at least a segment of consumers.
Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to members. Non-members of PMA may buy the report for $99. The premium version is available for $249 for non-members and $149 for members. Media members can contact PMA for a copy of the report.
About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.
Two-thirds of photographers work from home, according to 2008 PMA U.S. Professional Photographers Report
PMA, Jackson, Mich., announces the availability of the 2008 PMA U.S. Professional Photographers Report, providing professional photographers and studios with an idea of what is going on in the industry. According to the report, two-thirds of photographers surveyed work either full time or part time from their residence, and on average, each photographer specializes in 2.6 portrait types.
The report is derived from an email survey, distributed in August 2008 to 3,430 professional lab customers — part-time photographers and studio owners. The main objectives of the survey were to gather information about: products and output offered by photographers, methods for producing various products, factors that can boost profitability the most, and online ordering and copyright handling.
The report is available from the Marketing Research area of the PMA website. The basic version, $99 for PMA members, includes an overview of the professional photography industry. Non-members of PMA may buy the basic version for $199.