PMA Data Watch: A look at film usage and digital camera users

According to the 2009 PMA U.S. Consumer Photo Buying Report, 36 percent of U.S. households purchased film in 2008. On average, households purchased 4.3 rolls of film or one-time-use cameras. Twenty-nine percent of households processed film in 2008, with an average of 3.4 rolls of film or one-time-use cameras being processed. Not surprisingly, non-digital camera households purchase and process more film and one-time-use cameras.
  In 2008, just 25 percent of digital camera households processed film or one-time-use cameras. This was a big drop from the 62 percent that did so in 2005. Film purchasing is also on the decline as only 31 percent of households purchased it in 2008. In 2005, this number was nearly double, at 56 percent. Forty-four percent of households that do not own digital cameras purchased film in 2008 and 35 percent of non-owner households processed film.
  Seventy-two percent of digital camera owners still owned film cameras in 2005, but that number dropped to just 46 percent by 2008. As digital camera penetration increased between 2005 and 2008, so did broadband internet usage. In 2005, 57 percent of households had broadband internet, increasing to 77 percent by 2008. Households using dial-up internet dropped from 33 percent to 11 percent over this time period. Households having no internet service and households owning camcorders was relatively stable over the past few years.