PMA Data Watch: Printing behavior of U.S. households

According to the PMA 2009 U.S. Camera/Camcorder Digital Imaging Survey, 61 percent of digital camera households in U.S. made paper prints from their digital images in 2008. This is drop compared to the percentage of households making paper prints in the few years prior, with the exception of 2007. Forty-five percent of total U.S. households made prints from digital images in 2008.

Forty-two percent of printing households printed no more than 10 percent of the digital images they saved, stored or kept in the 2008. Only 12 percent of households said they printed almost all (91 percent to 100 percent) of the pictures they saved, stored or kept in the same period of time. The average amount of pictures printed in 2008 was 36 percent.

Of U.S. households that made paper prints in 2008, nearly half (48 percent) made just one print per image. Thirty-four percent of households made 2 prints for image and the remainder of printing households made more than two prints per image. The average number of prints per image was 1.6 in 2008.