PMA Data Watch: A look at digital photo frame ownership and purchasing

According to the 2010 PMA U.S. Camera/Camcorder Digital Imaging Survey, 20 percent of U.S. households owned digital photo frames in 2009. This jumps to 26 percents for digital camera households. Not surprisingly, higher income households are more likely to own them than their lower income counterparts. Just 11 percent of households earning an annual income below $30,000 owned a digital frame compared to 29 percent of those earning an annual income of $75,000 or more.

Eight percent of U.S. households purchased a digital photo frame in 2009. More digital frame purchasers in 2009 were female, 58 percent, compared to 42 percent of purchasers which were male.  The most popular size (screen size) of digital frames purchased was 7 inches. Twenty-nine percent of  digital frames purchased in 2009 were 7-inch frames.  Next in popularity were 8-inch frames, followed by those 9 inches or larger, and finally those 6 inches or smaller. Eight percent of U.S. households received a digital photo frame as a gift in 2009.

Digital cameras are now present in the majority of U.S. households and consumers are looking for the accessories to go along with them. Once the cameras are obtained, digital frames are a great way to creatively display the pictures taken. Consumers can view and show off multiple sets of images without having a computer handy and without making a whole stack of prints.