PMA Monthly Printing and Camera Trends Report – January
JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of the PMA Monthly Printing and Camera Trends Report to aid firms in making business decisions. The report is a monthly service to help members gain timely insight into consumer printing and camera purchasing behaviors. PMA also translates the camera sales data from NPD Group into year-over-year trends on both a monthly and year-to-date basis. Market share information is also provided.
According to the January report, the volume of prints made from digital-still camera images decreased by 2 percent compared to the same month the previous year. Printing volumes at retail minilabs and instant kiosks grew 8 percent and grew 6 percent, respectively. Online ordering fell 15 percent and home printing grew by 1 percent in January. Statistics from the NPD Group Inc. showed that January 2010. Overall demand for digital cameras decreased 9.5 percent in January.
Available from the marketing research area of the PMA website (www.pmai.org), the report is available for member download.
About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.
