PMA Data Watch: Digital camera purchases by channel

According to the 2009 PMA U.S. Consumer Photo Buying Report, the most common places to purchase digital cameras are discount/combination stores and electronics/video stores. More than half of units purchased in 2008 were purchased from one of these locations. This has been the case since digital cameras started to become popular back in 2003.
  The Internet is the next most common channel for digital camera purchases. Thirteen percent of units sold in 2008 were purchased over the internet. “The Internet” includes only sources without physical locations, and outlets with physical locations may include their internet sales. Camera stores, warehouse clubs and department stores follow in order of importance when it comes to digital camera purchases. Few units are purchased through mail order or computer stores.
  In 2008, males and females were about equally likely to be the purchaser of digital cameras. In 2007, however, females were more likely to purchase digital cameras. The percentage of purchasers under 30 declined in 2008 to 13 percent, from 17 percent in the year prior. Only 16 percent of purchasers in 2007 were 61 or older compared to 26 percent in 2008.