PMA Data Watch: Online print prices – how do they compare?

Each quarter, PMA Marketing Research surveys various online photo and retailer sites in search of print prices and the latest site updates. Print prices changed only slightly this quarter compared to April. This quarter, price increases were more likely to take place among smaller prints rather than larger ones.

The average price of a basic 4-by-6 inch print based on the sites surveyed crept up slightly to 14 cents from 13 cents in April. The average price of a basic 4-by-6 inch print, when shipping is taken into consideration, remains at 24 cents. The average print was not affected by a few increases in print prices and shipping costs. Several of the sites continue to offer standard prints for a price below 10 cents per print. The average prices of 5-by-7 inch prints and 11-by-14 inch prints fluctuated modestly while the average price of 8-by-10 inch prints remained the same as in April. Kodak EasyShare Gallery has added the 11-by-14 inch print to its selection of products. The average cost of shipping standard prints increased a bit this quarter.

Summer is in full swing and this has many sites advertising print discounts and really encouraging printing summer celebration moments. Some sites were also offering limited time discounts on prints, especially for larger quantities, without the need to sign up for any particular plan.  A more detailed report of July online print prices is available to members only on the Marketing Research website.