PMA Data Watch: Online print prices – how do they compare?
PMA Marketing Research looks at various online photo sites on a quarterly basis to keep tabs on the latest online digital print prices and site updates. Print prices remained steady this quarter compared to October but, as usual, there were a few fluctuations that took place. Price modifications were more likely to take place among larger prints rather than standard ones.
The average price of a basic 4-by-6 inch print based on the sites surveyed remained at 14 cents, just as it was in October. One site decreased the price while another increased it ever so slightly keeping the average consistent. Nine of the listed sites continue to offer standard prints below 10 cents per print. The average prices for 5-by-7 inch, 8-by-10 inch prints and 11-by-14 inch prints fell slightly this quarter. A few minor changes were implemented in the shipping category causing the average to slip by only one cent.
The New Year has many sites advertising print discounts and really encouraging printing all of the past year’s photos by purchasing prepaid print plans. Some sites were also offering limited time discounts on prints, especially for larger quantities, without the need to sign up for a particular plan. Larger prints specials appeared to be on special on several of the sites.
A more detailed report of January online print prices is available to members only on the Marketing Research website.
The average price of a basic 4-by-6 inch print based on the sites surveyed remained at 14 cents, just as it was in October. One site decreased the price while another increased it ever so slightly keeping the average consistent. Nine of the listed sites continue to offer standard prints below 10 cents per print. The average prices for 5-by-7 inch, 8-by-10 inch prints and 11-by-14 inch prints fell slightly this quarter. A few minor changes were implemented in the shipping category causing the average to slip by only one cent.
The New Year has many sites advertising print discounts and really encouraging printing all of the past year’s photos by purchasing prepaid print plans. Some sites were also offering limited time discounts on prints, especially for larger quantities, without the need to sign up for a particular plan. Larger prints specials appeared to be on special on several of the sites.
A more detailed report of January online print prices is available to members only on the Marketing Research website.
